Is your website bringing in the kind of leads and revenue you want? If not, then I can almost guarantee you’re making one or more of the mistakes below.
You don’t have a headline that clearly explains what you do.
A lot of people leave this out when they design their websites. You may think it’s obvious that someone knows what you do when landing on your site, but you’d be surprised how many don’t. That’s why an attention-grabbing headline that clearly states who you are, what you do, and who you help should be the very first thing someone sees when they visit your website.
This headline should be the very thing someone sees when visiting your website’s homepage. That area is what we call a website header. A header with a strong headline and cohesive visuals is what keeps your user scrolling down the page for more. Need help creating a captivating headline for your website? Then I recommend Building a Story Brand by Donald Miller (thank me later).
You’re not capturing leads.
When users visit your website, you need to capture their info to turn them into a lead. How do you do that? Two words. Email Opt-ins. A good email opt-in typically has a lead magnet such as an ebook, guide, worksheet, or checklist that your ideal client would find helpful.
Those interested will take the bait and subscribe to your mailing list to get the lead magnet. But it doesn’t stop there. You also need to have an email autoresponder that takes the lead through a series of emails that help them get to know you, your product/service, and the benefit it provides.
You have no call-to-actions.
Seriously, I don’t know how many times I’ve visited a services page, and it has no button, form, or anything for me to follow up. Yes – you may think it’s obvious that users will go to your contact page, but that’s not always the case.
Every page of your website should end with a direct call to action. If a user visits your About page, it should be a section at the bottom with a button leading to the Services page.
Are you making any of these mistakes? Well, if you are, then now you know what to do. Do you have more questions or need a little guidance with your website? Premium subscribers can request feedback here, and you can grab the Site Blueprint Workbook for help planning your website design.
Karmen K. | Director of Taco Relations